Use Dynamic Link inside URL in SFMC passing JobID

I have the following problem, this has been killing me all day today. Even though a read the marketing cloud documentation about AMPscript, I couldn't use dynamic links inside the email that I sent in SFMC.

I am looking for use dynamic links inside the email content like this:

="%%=concat("https://www.xxyy.com/busca?fq=H%3A1425&utm_source=", %%jobid%%, "5430J&utm_medium=email&utm_campaign=DESPACHO", Format(now(),"dd/MM/yyyy") )=%%"

Also, when I sent an email, I didn't get success results and then I got the following results:

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