I'm currently facing a challenge with Microsoft SafeLinks in an email marketing context. SafeLinks, a feature in Microsoft's security suite, pre-fetches URLs for security checks and then again when a user actually clicks through. This double activation is causing issues in my Salesforce Marketing Cloud environment, where we use AMPscript for dynamic content rendering and data logging.
The problem arises because SafeLinks pre-fetches the link, potentially triggering data recording or other actions unintentionally when the URL is first accessed. Then, the actual user click also triggers these actions again, leading to duplicate entries or incorrect data handling.
I'm looking for insights or strategies to detecting whether a URL access is from SafeLinks' pre-fetching or an actual user click.In AMPscript, is there a way to retrieve the status code of a request, or check for specific QueryParameter that Outlook might add when SafeLinks processes the link?
Has anyone else encountered this problem, and how have you managed to differentiate between SafeLinks activations and genuine user interactions? Any specific AMPscript or general strategy recommendations would be greatly appreciated!