Interactive Email: AMPScript on Cloud Page not executing

I am trying out interactive email for the first time - so far, its cool - but my company is a global company which means I need the labels for the form to be able to support multiple languages.
The way I typically acheie this is by storing the content in a DE with the dialect as the primary key, putting a lookupRows() in the email and setting each column from the DE as a variable - then using %%=v()=%% or treatAsContent to print the content from the DE.This all works great-- except for the failover page -- even the failover button label wont execute.I tried adding the same lookupRows() on the Interactive Cloud Page too, but that also does not work.Finally I thought, well, the view in browser executes the ampscript so I'll make a content block with a button that has VAWP for the href but that failover block won't even save in the form.Any suggestions on how to make this multilingual that doesn't mean I build the form 34 times for all the dialects we support? - for that, I'll jsut custom code this whole thing...