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Any naming limitations for Journey Builder ampscript variables? I'm getting an unrecognized expression error

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Error message saysVariable value expression is invalid. See inner exception for detail.Script: set @TOTAL_VISIT_FOR_LIFETIME_CNT = [TOTAL_VISIT_FOR_LIFETIME_CNT]Variable Name: @TOTAL_VISIT_FOR_LIFETIME_CNTAn unrecognized expression appears in a script block.Script Expression: [TOTAL_VISIT_FOR_LIFETIME_CNT]

I have tested the email without issue. I have even done an actual send to myself and the email comes through. Field name is correct. There are no null values. Field is set to number and is being used as such. Could there be something about the variable name that Journey Builder doesn't like? Does the field in the sending data extension need to be renamed?

set @TOTAL_VISIT_FOR_LIFETIME_CNT = [TOTAL_VISIT_FOR_LIFETIME_CNT]


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