So within my email, I can call a data extension field:
%%User_Type%%
When previewed, this displays as either "Free" or "Premium" depending on the user.
For data tracking via google analytics, I want a link in my email to pass this information via URL argument:
www.mysite.com/?usertype=%%User_Type%%
However, this throws up a parsing error, wherein the system doesn't recognize the first "%%"
If I use THIS:
www.mysite.com/?usertype= %%User_Type%%
It works fine, except the output is "www.mystie.com/?usertype= Premium"
Note the space between the = and the Premium. This breaks the URL.