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Marketing Cloud Subscriber Key not transferring ID

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I have created a landing page in Marketing Cloud that interacts with my Salesforce Sales Cloud. This page is meant to be a custom landing page where users can opt out of specific email lists or unsubscribe completely. The code is suppose to take the Subscriber ID (which is always matched with a custom field Contact Casesafe Id (contact_casesafeid__c) and pull through their contact information in Salesforce. However, the first line SET @contactId = _subscriberkey does not pull through the Subscriber Key from the email with the embedded link to this page.

I've tested with changing out _subscriberkey to an existing Contact ID and it worked, but I have no idea how to get the Subscriber ID to be pulled through from the email sent. What could I be doing wrong?

I keep receiving the bottom error: "Sorry, something went wrong (missing subscriber key).

     %%[     SET @contactId = _subscriberkey     IF NOT EMPTY(@contactId) THEN     /* fetch data from Sales Cloud to show in the form */     SET @subscriberRows = RetrieveSalesforceObjects("Contact","Id,FirstName,LastName,Email,Inside_the_Ropes__c,Wellness_Check_In__c,Special_Promos__c,HasOptedOutOfEmail","Id", "=", @contactId        )       IF RowCount(@subscriberRows) > 0 THEN       SET @row = row(@subscriberRows,1)       SET @FirstName = field(@row,"FirstName")       SET @LastName = field(@row,"LastName")       SET @Email = field(@row,"Email")       SET @InsideTheRopes = field(@row,"Inside_the_Ropes__c")       SET @WellnessCheckIn = field(@row,"Wellness_Check_In__c")       SET @SpecialPromos = field(@row,"Special_Promos__c")       SET @HasOptedOutOfEmail = field(@row,"HasOptedOutOfEmail")       IF @InsideTheRopes == true THEN SET @InsideTheRopeschk = "checked" ENDIF       IF @WellnessCheckIn == true THEN SET @WellnessCheckInchk = "checked" ENDIF       IF @SpecialPromos == true THEN SET @SpecialPromoschk = "checked" ENDIF     ELSE     ]%%     Sorry, something went wrong (no records found).     %%[     ENDIF     ELSE     ]%%     Sorry, something went wrong (missing subscriber key).

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